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Communications Manager

Reporting to the Vice-President, Strategy and Organizational Development, the incumbent is the senior communications specialist for the Corporation, responsible for developing and carrying out the Corporation’s Communications Strategy and the corporate communications programs, including public relations and internal communications.

Your Challenge:

  • Provides strategic communications advice to the President, the Vice-Presidents, the Executive cadre, and to corporate Managers on the public impact of proposed corporate and business decisions, emerging and public issues, and enquiries, and recommends strategies and tactical options.
  • Develops and leads the annual implementation of the corporate Communications Strategy, establishing the frameworks for the development of communication plans, products and collaterals, and for the dissemination of information, for internal and external audiences and through public events.
  • Develops and leads the implementation of corporate communications programs, including public relations and internal communications plans, and delivers various communications products, activities, tools, and events required to meet communications objectives.
  • Monitors performance against the Communications Strategy objectives, assessing key deliverables, stakeholders’ needs and public opinion, and recommending adjustments to the strategy.
  • Manages the performance of staff in the team, recognizes employee contribution, creates learning opportunities consistent with employee and corporate objectives, identifies training requirements, develops and implements plans to maximize employee performance.
  • Writes, edits, coordinates and oversees the production of the Corporation's Corporate Plan and Annual Report and advises and assists with the preparation of other reports and briefings.
  • Organizes and plans the CCC Annual Public Meeting, including logistics, presentations, speeches, publications, and advertising.
  • Proposes, develops, manages and implements a comprehensive range of communications and awareness activities to heighten knowledge and understanding of the Corporation's role, objectives and services, among its national and international stakeholders.
  • Establishes the objectives and priorities within the communications unit for the provision of communications services, and plans, organises and directs the work of others (subordinates, contractors) in their implementations, assessing the costs of implementing strategies and managing the operational communications budget.
  • Provides communications advice in support of the Marketing and Business Development programs, and leads the development of communications and promotional materials responsive to specific requirements.
  • Analyzes and conducts research, and plans and coordinates, internally and with externally hired agencies and contractors, the update of the Corporation's communications collateral including developing key messages, writing speeches, and developing targeted products such as brochures, pamphlets and fact sheets, contributing to their design, and overseeing their translation, production, distribution, and control, to clarify and promote a broad understanding of the Corporation’s objectives, strategies, business programs and results.
  • Is responsible for the management of the corporate website and internal portal (intranet), ensuring that they meet current and future business requirements and that they remain relevant to stakeholders and external audiences, as prime communications vehicles and effective internal communications tool to disseminate information, ensure understanding and to promote the Corporation.
  • Is responsible to develop a public relations program and its related products and material, conducting research and analyses of information gathered from public opinions, reactions, perceptions, sensitivities, trends/patterns gathered from consultations, client surveys, website traffic and other public engagement work, and defining appropriate positioning of communications options and approaches.
  • Acts as the Corporation’s point of contact for the provision, directly or through contractors, of announcements, articles, backgrounders, advertisements, feature stories, publications, and written materials in many formats, including electronic formats, exhibits, audio-visual and multimedia products. Is responsible to coordinate media relations activities including the editing, translation, and distribution of main messages, media responses, press releases and information articles. Fosters a healthy working relationship with key journalists on behalf of the Corporation.
  • Assures efficient response to enquiries about the Corporation's role and services and oversees the corporate inquiries function delivered through various mechanisms including the website and the 1-800 line.
  • Represents the Corporation on consultations with other government departments and within the International Trade Portfolio (Department of Foreign Affairs and International Trade, and Export and Development Canada) to discuss the nature and extent of CCC's participation in government or portfolio wide communications initiatives, recommending appropriate action and implementing approved activities. Develops and maintains key relationships with International Trade portfolio communications representatives.
  • Adheres to the CCC Policy Suite and related procedures and instructions. Develops communications policies, standards and procedures related to external and internal communications, to guide the effectiveness of communications, ensure a coordinated and corporate approach to communications, and ensure compliance.
  • Performs other related duties.

Your Qualifications:

  • University graduation from a recognized university with a degree in communications, marketing or a directly related field.
  • At least eight (8) years of experience with senior responsibilities in the field of communications.
  • Significant experience in developing, managing, implementing and evaluating communication strategies and public relations programs, as well as plans, activities and products intended for internal and external use.
  • Experience in providing strategic communications advice and support to senior management.
  • Experience in writing, editing and coordinating the production of communications materiel such as corporate plans and/or annual reports.
  • Experience in managing several communications projects simultaneously.
  • Experience in managing both human and financial resources.
  • Bilingual
  • The CCC mandate, services and priorities.
  • The roles and responsibilities of Government of Canada central agencies and other federal departments/agencies with international trade responsibilities.
  • Theories. principles, and current practices related to communications and public relations, as well as emerging technologies and new media (Internet/Intranet, Website management, Social media, etc.).
  • Acts and policies affecting communications for the Government of Canada.
  • Advertising and project management.
  • Identify, analyze and synthesize complex and emerging communications issues as well as information trends.
  • Develop communications strategies and plans that support corporate business objectives.
  • Set priorities and manage communications and public relations projects including the identification of required resources and adherence to established time lines and budget.
  • Write, edit and coordinate the publication of promotional material.
  • Manage and lead staff, effectively coordinating work, managing performance and recognizing contribution.
  • Work effectively with colleagues in horizontal multidisciplinary projects.
  • Communicate effectively orally and in writing.
  • Work effectively under pressure with multiple priorities and tight deadlines.
  • Effective interpersonal skills, including persuasiveness, tact, diplomacy, discretion and sensitivity.
  • Strong problem solving skills and team orientation.
  • Judgment, thoroughness, creativity.

Your Salary:
$99,980 - $110,849

Reference Number:
2012-CCC-01

To apply:
Please forward a current résumé by February 14, 2012 to:

Human Resources
Canadian Commercial Corporation
1100-50 O’Connor Street
Ottawa (Ontario)
K1A 0S6
Fax: (613) 943-5859
Email: hr@ccc.ca

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